Boomers prioritize reliability in their spending. To them, the extra expense of cable TV subscriptions is worth the straightforward access to the channels and programs they know and love without having to learn new tech.
While most Gen Zers grew up on an iPhone and never experienced the joys of calling their friends via a landline telephone, for boomers, a landline remains a dependable comfort that has become part of their routine.
Have you ever read an article online and got frustrated later when you were unable to find it again? Many boomers may not relate! This generation still enjoys tangible news offerings, from being able to complete the daily crossword by hand to experiencing a more in-depth and trusted source of information.
For boomers, a happy birthday text simply isn’t enough. This generation appreciated the more traditional practice of writing physical cards for their sentimental touch and personal gestures.
While younger generations tend to stick with their $20 coffee maker and hand mixer, boomers often spare no expense on their home and kitchen appliances.
While younger generations opt to drive smaller, more cost-efficient vehicles, many boomers see vehicles as not only means of transportation, but also as a status symbol.
Boomers also shop differently than younger Americans, reflecting the environment they grew up in. They prefer spending more time and money on an in-person shopping experience, while younger Americans tend to favor shopping online.